The Good Guys Company founders, Christian, Charles and Oliver, talk about their asset management industry backgrounds, how The Good Guys Company came about and what sets the company apart as an independent consultancy firm.
– Being an independent consultancy has enabled them to meet new people and build interesting relationships with clients
– Their name has made introductions easier, and the fact that they are “different” for a firm operating in the finance space is an effective icebreaker
– There is an intrinsic honesty to their brand that positively influences client expectations and their relationship with clients
The Good Guys Company is not just a name. It’s a guiding principle, a vision and a name all in one.